Writer’s note:
As I mentioned last time, the newsletter version of this podcast will no longer be a straight transcript. I will summarize it in about a thousand words for those who prefer to read. There’s a lot more content in the video, so I hope you’ll enjoy that version also.
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From Lord to logo
When I was a child growing up in Georgia (the state, not the country), our family had a Bible that sat on the coffee table more as symbol than book. It was a way of declaring that we were a Christian family. On the cover was a romanticized painting of Jesus — The colors were muted and earth tone. Jesus was tanned, lovely, serene, and glowing with golden light.
If I had grown up in Africa, the cover would have shown a different Jesus. Latin America or China, yet another. Jesus, you see, is customizable in Christianity.
The problem is so extreme that a few years ago, MacLean’s magazine ran a cover story showing a traditional image of Christ surrounded by labels ranging from “revolutionary” to “”a mad priest” to vengeful prophet” to “ordinary guy.” (These are the various ways different forms of Christianity and scholarly coverage characterize Jesus.) The headline declared, “Jesus has an identity crisis.”
That headline captures something real. Because across 2,000 years of Christian history, in every culture and every century, the very person of Jesus has been edited so he will match our cultural expectation.
A History of Customization
After Emperor Constantine converted in 312 AD and the Roman church stepped into the power vacuum left by a crumbling empire, Jesus appeared in paintings wearing ecclesiastical robes, his hand raised in the pose of priestly benediction. He was the divine endorser of hierarchy — the one whose authority legitimized bishops, kings, and popes. That Jesus served the system. He didn’t challenge it.
During the colonial era, Jesus was presented to enslaved Africans as the one who taught, “Slaves, obey your masters.” But something remarkable happened: when those same enslaved people learned to read the Gospels for themselves, they found a completely different Jesus. They found the brown liberator, the fulfillment of the Exodus story, the one who came to set captives free. Same Gospels. Same person. Two opposite Jesuses — because each group encountered him through the lens of what they desperately needed him to be.
In Latin America, Jesus became the face of Communist liberation theology in some places and a pro-establishment, anti-communist figure in others — sometimes within the same country.
In America, he’s been recruited by both political parties. For one side, he’s pro-military, anti-abortion and anti-tax. For the other, he’s woke, empathetic, pro-environment, and pro-immigration. How can the same person endorse completely contradictory agendas?
Honestly, he can’t. But a logo can. Somewhere along the way, in culture after culture, Jesus as become more logo than Lord.

A Lineup of Compromised Customized Christs
Every version of Jesus that Christianity has produced contains something real, a genuine aspect of who he is. That’s what makes each one so convincing. The problem isn’t that people found something true about him. The problem is that they stopped there, and in stopping there, lost the rest of him.
Prosperity Jesus is wealthy and wants you to be wealthy too. He preaches abundant life and his most devoted representatives fly private jets to demonstrate the blessings available to the faithful. Is it true that Jesus cares about our wellbeing? Yes. Does he promise abundant life? He does. But the abundant life he describes in the Gospels looks nothing like a private jet. It looks like a cross. That part gets quietly left out.
Warrior Jesus is fierce and powerful, commanding authority over darkness and promising socioeconomic victory to those who follow him. Jesus is the one who will fight the devil so you can rise in society. Is it true that Jesus has authority over evil? Absolutely, but Jesus used his power to deliver others, not just to win a position on the top of the pile for himself.
Friendly Neighbor Jesus wears jeans and a hoodie and drops by with golden nuggets of wisdom to make your week a little better. He’s warm, encouraging, and never says anything uncomfortable for more than thirty seconds. Is it true that Jesus is approachable? Yes — children ran to him. But this is also the man who took a whip to the bankers and kicked their tables over in the temple yard. That part tends to get softened.
Therapeutic Jesus is your personal life coach and heavenly encourager. He meets you right where you are and never asks you to go anywhere else. He validates your feelings, affirms your worth, and ensures you leave every encounter feeling good. Is it true that Jesus heals and restores? Deeply. But Bible Jesus also said, “Forgive everyone for everything they’ve ever done to you. Move on past it and start obeying God.” Emotional healing was never the destination, just a step along the way to being strong and mature. The Bible’s Jesus makes us grow up.
Political Jesus is as liberal or conservative as the situation demands. He endorses whatever power structure invites him in. Is it true that Jesus has something to say about justice and governmental power? Profoundly. But the Jesus of the Gospels made both sides of the political aisle deeply uncomfortable. He still does — when we actually let him.
That we dare to edit the very person of Jesus in these ways is an indication of how little authority we truly give Christ over our cultures, our nations, and our local versions of Christianity.
What We Lose When We Edit Jesus
The problem with these customized Christs is that they are, in their own way, much more comfortable than the real one. OK, comfort is not nothing. We all need a Jesus who meets us in our exhaustion and fear and pain. But when we edit him down to only the comfortable parts we lose the sharp edge of God that shapes us into everything we were made to become.
Jesus is Our Sculptor—let him cut
A sculptor doesn’t just caress the marble — he cuts it. He removes what doesn’t belong. He works against the resistance of the stone to reveal the form hidden inside all along. The cutting isn’t cruelty. It’s the whole point. Without it, there is no way for the hidden destiny of the statue to rise forth. Otherwise, a block of marble that never becomes what it was meant to be.
Jesus is Our Husbandman—let him prune us
Jesus described the Father as a vine dresser who prunes the branches — not to harm them, but so they bear more fruit. He said he came to earth to start a refiner’s fire. He’s the Word of God and the Bible says that the word of God is sharper than a double-edged sword, penetrating to the division of soul and spirit.
The true Jesus of the Gospels is not a Jesus who exists just to make us feel better about ourselves. He is a Jesus who loves us too much to leave us as broken as we are. He is bringing “many sons and daughters to glory.” Moving from glory to glory is exhilarating but it’s a strenuous, challenging, paradigm-smashing process too. The heart of the gospel is the premise of change.
A Jesus we have edited cannot edit us.
And that is the real cost of the Malleable Messiah — not just theological inaccuracy, but forfeiting our transformation and the chance to fulfill our purpose in life.
Back to the Source: The Jesus of the Gospels
The real Jesus has the integrity to challenge us. He’s tender enough to receive and heal us, and powerful enough to transform us. You will find him in original form in Matthew, Mark, Luke, and John.
I made a decision during our time in the Philippines that I would study and preach from the Gospels alone for 10 years. This decision was one of the most important things to ever happen in my life as a disciple. I encourage you to also follow this practice. Master Jesuses’ words.
I determined to build my core doctrine upon his words alone and to let him explain himself and not make his words fit into some other doctrine that just needed his endorsement. “Jesus is Lord” was the core doctrine of the New Testament church and I want it to be that way in my life also.
The real Jesus will make you do things you don’t want to do. He will call you out on your selfishness and need for the approval of others. He’ll call for you to go the extra mile, give away your stuff, sacrifice for others and do good works in secret. But in doing this he will also offer you himself and the extraordinary possibility of becoming, through his forceful shaping work, the person you were born to be.
And that is worth everything.
Let’s ReJesus everything this year!
Every Blessing,
Chuck
PS: Thanks again for all those who converted from free to paid memberships. Your support helps us continue this ministry. We’re grateful!
Discussion Question:
Which customized Christ hits closest to home? Prosperity Jesus, Warrior Jesus, Friendly Neighbor Jesus, Therapeutic Jesus, Political Jesus — which version have you been most tempted to settle for, and why is it so appealing?













